Have you ever wonder how many variants of food that's inherited in Indonesia? Of course there are a lot more than you'd ever thought before.
You might had encountered, or even tasted, plenty local culinary from several places in Indonesia. Surely, this country has a lot of traditional food that become one of its remarkable heritages. But food biodiversity is not only from the dishes itself; it also comes from the spices, ingredients, and other comestibles. All these products absolutely appear in countless varieties, spread all over the nation.
It's obviously a surprised to know that more than 7,000 varieties of rice among Indonesian archipelago was found until these day. Definitely does not include the typical red or white rice that you eat on your daily basis. And rice is not the only indigenous grocery with number of assortments.
Other form of millets, corn, spices, and bunch of traditional food plants also emerged in heterogeneous amount. Sadly, due to its lack of popularity, this heritage seems come to extinct. As demand of certain food plants significantly decreased, local farmers had no choice than to abandoned their farm, move to another business, and one more heritage has lost again.
JAVARA is a movement and creative entrepreneurship that support and celebrate the urge in preserving food biodiversity and culinary traditions. The business starts to encourage consumers not only to support local food products by consuming it, but also expanding the trade globally in order to promote them. Giving chances for local farmers to outgrow their problem in selling hundreds varieties of food products by representing their product with highlighting food identities, uniqueness, characteristics, and place of origin of the product is the primary mission for JAVARA.
Alongside with JAVARA, smallholder food producer need no worries in putting their product in the market. JAVARA is a creative entrepreneurship that will creates and adds product value to the brand, so they will bring premium quality food products to their consumers. Pointing out product place of origin and uniqueness is part of the branding system. In JAVARA, this is the way we respect farmers and food artisan.
Every JAVARA products is made 100% from Indonesian farmers, with natural ingredients, from the finest sources. People would have no worry in consuming the products, as JAVARA is a health food store that cares in producing healthy food products. Groceries and fresh produce fruits and vegies are sold in high quality as a form in respecting our heritage and local food producer.
Sources:
http://shop.javara.co.id
http://www.javara.co.id
Picture sources:
http://www.whiteboardjournal.com/wp-content/uploads/2013/04/javara00.jpg
http://keasberry.com/wp-content/uploads/2015/01/Infused_Rice_Javara-680x450.jpg
https://yohaneszega.files.wordpress.com/2014/06/javara-organic-products-2.jpg
